Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Shorten Links With Your Custom Domain

Capturing and retaining the attention of your target audience often feels like an uphill battle. As attention spans shrink and digital noise becomes increasingly overwhelming, businesses and marketers must constantly evolve their advertising campaigns to ensure their messages are not lost in the virtual crowd. While strategies like compelling content and social media marketing have become essential tools for online success, one often overlooked aspect of digital marketing can significantly enha

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Why You Should Mask Your Google Forms Link With Your Custom Domain

As the world increasingly embraces digital communication, Google Forms has become indispensable for surveys, questionnaires, and data collection. Its convenience and versatility have made it a staple for businesses, educators, and individuals. However, a common issue plagues the users of Google Forms: the unsightly and unwieldy nature of the generated links. Sending a long, random URL to your boss, professor, or colleague can seem lazy and unprofessional. Fortunately, there's a great solution—

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4 Useful Features of Short Links for SMS Campaigns

With our world well into the digital age, SMS campaigns continue to prove their worth as an effective tool for businesses to engage with their customers. There are roughly 6.92 billion smartphones worldwide, which means 86.29% of the global population is within arm's reach, with SMS marketing presenting a direct and personal means of communication. However, while SMS campaigns are indeed powerful, they can become even more potent with the integration of short links. Let's explore the effectiven

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How to Safeguard the Pictures and Links You Share on Social Media

On August 18, 2023, X (formerly Twitter) user @danilotakagi discovered that all images and links shared on the platform before 2015 were missing. This was seconded by user @tomcoates, who shared a link showing all his 2014 and older tweets missing their images. The Verge soon picked up the story, with the publication reporting links and images Tweeted before December 2014 gone—including the iconic Ellen DeGeneres' Oscars Groufie and Barrack Obama's "Four More Years." photo. Although this was j

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How to Add More Than 5 Links in Instagram Bio

Instagram offers a dynamic avenue to expand your reach and boost product sales. With over a billion monthly active users, it's a hub for businesses, affiliates, and influencers to connect with diverse audiences. Even more exciting is Instagram's recent update that allows up to five links in your bio. Allowing multiple links with clear titles that make their purpose easily understood opens a world of possibilities. This empowers brands and influencers to guide their audience to websites, forging

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Why You Need a Twitter (Now Called X) Bio Link and How to Make One

X (formerly Twitter) lets you create 280-character posts to share with your followers. While you can add links to your X/Twitter posts, a Hootsuite study showed that Tweets with links are likely to get less engagement and reach. So, if you want to maximize your reach on Twitter or X (or any other social media platform, for that matter), we recommend using a Bio Link instead of adding external links to your posts. But aside from that, here are other reasons why you need a Bio Link for your Twit

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How to Create Android and iOS Deep Links to Enhance User Experience, Drive App Growth, and Measure Success

Almost every recognized international brand has an app. If not, their goods are sold and available on shopping platforms with apps. And that's hardly a surprise. It is the era of smartphones and mobile apps, after all. With millions of apps today and over 80% of the world population owning a smartphone, deep links have never been more relevant in the marketing scheme. They have emerged as powerful tools, bridging the platform gap and connecting users to specific content within mobile apps. If

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Mobile Targeting on Android and iOS: Reaching Your Audience Anywhere, Anytime

Mobile devices have become an integral part of our daily lives. Some may use it purely for communication, while others seem to have their whole lives around their phones. Whatever the case, it is clear that mobile devices have been inserted into our daily lives. With their widespread popularity and on-the-go accessibility, mobile targeting has become a giant in advertising. By leveraging the advantages of mobile devices, marketers can effectively reach and engage their target audience. Let's u

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How to Create a Personalized and Effective Marketing Campaign With Geo-Targeting

So much of a business's success is determined by how effective its marketing campaign is. Every brand is searching for ways they can reach their target audience. People have created countless tools paired with hundreds of strategies and techniques to ensure their product or brand receives good exposure. One such tool that has gained significant traction and proven to be a game-changer in marketing is geo-targeting. By harnessing the power of location data, businesses can tailor their advertisin

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How to Use Short.io's Team Feature for Easier Collaboration

In today's fast-paced digital world, marketers rely heavily on short links to drive traffic, measure campaign success, and enhance customer engagement. They edit messages and update links on their websites daily; they advertise new promos and deals almost weekly—the work is constantly evolving. So, as the number of short links grows, managing and organizing them effectively can become increasingly challenging. Often, one or two people wouldn't be enough. In some of the more prominent corporatio

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4 Reasons Why You Should Use A/B Testing

Change can be an exhilarating or uncomfortable experience. Some brands will make a few tweaks to their website layout. Others may change everything altogether. They could either embrace the new improvements and changes or wish things stayed the same. When a business launches a new product design or goes through a massive brand makeover, you never really know how the audience will respond. Or can you? Fortunately, brand owners and marketers can make small or large changes today and have some cl

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Why You Should Track Who Scans Your QR Codes (and How to Do It)

Apps, websites, and social media platforms provide a rich and unique way you can let customers experience your brand. However, it's inconvenient to type a URL, no matter how short. So, adding a link to your outdoor ads is often ineffective. But with a QR code, a passerby can quickly scan your ad and lead them to your page, meaning you'll get better conversions. However, did you know that a QR code can do much more than just lead to a webpage? Here's why you should use QR codes to gather visito

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