Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Create a Personalized and Effective Marketing Campaign With Geo-Targeting

So much of a business's success is determined by how effective its marketing campaign is. Every brand is searching for ways they can reach their target audience. People have created countless tools paired with hundreds of strategies and techniques to ensure their product or brand receives good exposure. One such tool that has gained significant traction and proven to be a game-changer in marketing is geo-targeting. By harnessing the power of location data, businesses can tailor their advertisin

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How to Use Short.io's Team Feature for Easier Collaboration

In today's fast-paced digital world, marketers rely heavily on short links to drive traffic, measure campaign success, and enhance customer engagement. They edit messages and update links on their websites daily; they advertise new promos and deals almost weekly—the work is constantly evolving. So, as the number of short links grows, managing and organizing them effectively can become increasingly challenging. Often, one or two people wouldn't be enough. In some of the more prominent corporatio

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4 Reasons Why You Should Use A/B Testing

Change can be an exhilarating or uncomfortable experience. Some brands will make a few tweaks to their website layout. Others may change everything altogether. They could either embrace the new improvements and changes or wish things stayed the same. When a business launches a new product design or goes through a massive brand makeover, you never really know how the audience will respond. Or can you? Fortunately, brand owners and marketers can make small or large changes today and have some cl

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Why You Should Track Who Scans Your QR Codes (and How to Do It)

Apps, websites, and social media platforms provide a rich and unique way you can let customers experience your brand. However, it's inconvenient to type a URL, no matter how short. So, adding a link to your outdoor ads is often ineffective. But with a QR code, a passerby can quickly scan your ad and lead them to your page, meaning you'll get better conversions. However, did you know that a QR code can do much more than just lead to a webpage? Here's why you should use QR codes to gather visito

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How to Organize Short Links Into Folders

A cluttered digital workspace is a significant obstacle to productivity. When you have numerous links scattered all over your dashboard, it can become challenging to locate a specific one when needed. However, you establish a clear and organized structure by placing your links into separate folders. This categorization allows for efficient information management, ensuring each link has its designated place. You can access a specific link in seconds instead of scrolling through dozens (if not hu

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How to Identify Bot Clicks with Short.io

In today's digital landscape, online activities have given rise to essential data generated through user interactions. Clickstream data, which records the sequence of web pages a user visits, provides crucial information that can affect how we adjust and improve our marketing strategies. However, the presence of bots has harmed clickstream data, often distorting its accuracy and reliability. Understanding the influence of bots on clickstream data is essential for businesses and brands to lessen

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How to Never Lose Clients From a 404 Page

Nothing lasts forever—including your URLs. Some old web pages often contain irrelevant information, outdated layouts and styles, or unacceptable content by today’s standards. Others used to hold time-sensitive sales, include information on limited promos, or provide the mechanics of holiday deals. So, what happens when you’re in the process of updating and modernizing all your old websites? What happens when the seasonal promos and holiday deals your brand offers expire? The typical outcome wou

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Why You Need to Add a Password to Your Website (and How to Do It)

Most of the internet focuses on spreading information and garnering attention. Mainstream media continuously writes articles involving celebrities' personal lives. Magazines and podcasts hold several interviews discussing controversial events. Marketing campaigns devise dozens of strategies to capture an audience's attention. But what if you have exclusive information? How can you ensure that only those who paid for it can access your website? This is where short-link password protection comes

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Why Link Cloaking Enhances Your Link's Performance

Although there is endless opportunity to market and sell your brand's services or products online, the online world is still privy to theft and restrictions. Hackers exploit inexperienced affiliate marketers or brands daily, stealing commissions and more, while competitors study your marketing strategy to beat you at your own game. There are, fortunately, steps you can take to protect your business. Established brands and seasoned affiliate marketers know one simple trick to protecting their li

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Why UTM Tags Boost Your Online Marketing (and How to Use Them)

Everything is online today—from food delivery to medical services; you can find all manner of businesses on the internet. So, if you put your business online, you'll probably find ten other competitors already doing the same thing. That's why you need to have an effective marketing campaign. But how do you ensure you make back every dollar you invest in marketing? Is there a way to figure out if your ads are actually helping you? Yes, there is—through UTM tags. But what are UTM tags? Why shoul

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How to Change Link Previews by Using Open Graph Metadata

When a person or brand posts content online, it’s mainly to gain attention. Whether a regular social media user posts a story on Facebook or a full-fledged social media campaign working on getting as much exposure as possible, the goal is the same: engagement. While there are several ways to catch a user’s interest, the competition for their attention is fierce. Anything that looks suspicious is avoided; anything that looks dull is ignored or skipped. Fortunately, when you use Open Graph Metad

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5 Reasons Why You Need Short Links for SMS Marketing

SMS Marketing is one of the most advantageous ways of advertising: it's inexpensive, easy to set up, and can reach millions of users. Since over 90% of the global population has either a smartphone or a feature phone, you're guaranteed a large audience. And with an average open rate of over 94%, SMS Marketing is popularly referred to as "the marketing tool of the future." As such, many brands recognize its effectiveness. But how can you make it even better? When you pair the remarkable reach o

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