What Is Mobile Targeting for Android and iOS? Why Should You Use It?
There are over 6.92 billion smartphone users today, with over 98% using Android or iOS devices. With billions of users, many companies focus their advertising efforts on mobile users. Mobile advertising makes your ads more likely to accommodate smartphone users better. They're also more likely to be viewed frequently, as many people use their mobile phones multiple times throughout the day. But how do you accommodate the difference between iOS and Android users? This is where iOS and Android t