Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Resources

How to Identify Bot Clicks with Short.io

In today's digital landscape, online activities have given rise to essential data generated through user interactions. Clickstream data, which records the sequence of web pages a user visits, provides crucial information that can affect how we adjust and improve our marketing strategies. However, the presence of bots has harmed clickstream data, often distorting its accuracy and reliability. Understanding the influence of bots on clickstream data is essential for businesses and brands to lessen

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How to Never Lose Clients From a 404 Page

Nothing lasts forever—including your URLs. Some old web pages often contain irrelevant information, outdated layouts and styles, or unacceptable content by today’s standards. Others used to hold time-sensitive sales, include information on limited promos, or provide the mechanics of holiday deals. So, what happens when you’re in the process of updating and modernizing all your old websites? What happens when the seasonal promos and holiday deals your brand offers expire? The typical outcome wou

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Why You Need to Add a Password to Your Website (and How to Do It)

Most of the internet focuses on spreading information and garnering attention. Mainstream media continuously writes articles involving celebrities' personal lives. Magazines and podcasts hold several interviews discussing controversial events. Marketing campaigns devise dozens of strategies to capture an audience's attention. But what if you have exclusive information? How can you ensure that only those who paid for it can access your website? This is where short-link password protection comes

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Why Link Cloaking Enhances Your Link's Performance

Although there is endless opportunity to market and sell your brand's services or products online, the online world is still privy to theft and restrictions. Hackers exploit inexperienced affiliate marketers or brands daily, stealing commissions and more, while competitors study your marketing strategy to beat you at your own game. There are, fortunately, steps you can take to protect your business. Established brands and seasoned affiliate marketers know one simple trick to protecting their li

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Why UTM Tags Boost Your Online Marketing (and How to Use Them)

Everything is online today—from food delivery to medical services; you can find all manner of businesses on the internet. So, if you put your business online, you'll probably find ten other competitors already doing the same thing. That's why you need to have an effective marketing campaign. But how do you ensure you make back every dollar you invest in marketing? Is there a way to figure out if your ads are actually helping you? Yes, there is—through UTM tags. But what are UTM tags? Why shoul

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How to Change Link Previews by Using Open Graph Metadata

When a person or brand posts content online, it’s mainly to gain attention. Whether a regular social media user posts a story on Facebook or a full-fledged social media campaign working on getting as much exposure as possible, the goal is the same: engagement. While there are several ways to catch a user’s interest, the competition for their attention is fierce. Anything that looks suspicious is avoided; anything that looks dull is ignored or skipped. Fortunately, when you use Open Graph Metad

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5 Reasons Why You Need Short Links for SMS Marketing

SMS Marketing is one of the most advantageous ways of advertising: it's inexpensive, easy to set up, and can reach millions of users. Since over 90% of the global population has either a smartphone or a feature phone, you're guaranteed a large audience. And with an average open rate of over 94%, SMS Marketing is popularly referred to as "the marketing tool of the future." As such, many brands recognize its effectiveness. But how can you make it even better? When you pair the remarkable reach o

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What Is Mobile Targeting for Android and iOS? Why Should You Use It?

There are over 6.92 billion smartphone users today, with over 98% using Android or iOS devices. With billions of users, many companies focus their advertising efforts on mobile users. Mobile advertising makes your ads more likely to accommodate smartphone users better. They're also more likely to be viewed frequently, as many people use their mobile phones multiple times throughout the day. But how do you accommodate the difference between iOS and Android users? This is where iOS and Android t

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How Short.io Makes Your Email Marketing More Effective

Email marketing lets you efficiently target millions of users, and it's reasonably inexpensive to do so. As long as you have a funnel where you consistently grow your following, you can use email marketing to scale your marketing efforts efficiently. However, almost everyone uses email marketing, making it difficult to stand out in an inbox where dozen, if not hundreds, of other brands are jockeying for your reader's attention. Thankfully, there's one tool you can use to make email marketing b

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How to Shorten Links With the Short.io WordPress Extension

WordPress makes website building easy and convenient. After all, the WordPress Foundation specifically built this service to help ordinary people (like you and me) to create professional-looking websites. However, like all things, you can make WordPress even better. If you want to gain more exposure, create a lasting impression, find your audience, and make your life easier, you'll want to read further. So, how can we boost your WordPress account? With short links! Here's how these simple thin

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How to Use a GoDaddy Domain for 1-Click Link Shortening

While GoDaddy is already a powerful and user-friendly domain registrar, web hosting service, and website-building platform, other tools, like Short.io, can make it even more capable. However, setting up these tools can sometimes be complicated and confusing. After all, if you're not a programmer, navigating the maze of steps and commands you need to get a tool up and running might take hours of your time. Here's why you should use Short.io to upgrade your GoDaddy websites and how you can do it

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Resources

How to Replace Refferer for Affiliate Links

Affiliate marketing might sound like an easy job, but it's anything but that. While you can make big money through commissions when you promote or endorse a product through your followers, you have to spend a lot of effort to build a massive group of people who will listen to you. And even if you already have a following, either through social media, email, or a blog, there are times that your affiliate network works against you because they don't like a particular source. So, how can you ensu

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