Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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5 Reasons Why You Need Short Links for SMS Marketing

SMS Marketing is one of the most advantageous ways of advertising: it's inexpensive, easy to set up, and can reach millions of users. Since over 90% of the global population has either a smartphone or a feature phone, you're guaranteed a large audience. And with an average open rate of over 94%, SMS Marketing is popularly referred to as "the marketing tool of the future." As such, many brands recognize its effectiveness. But how can you make it even better? When you pair the remarkable reach o

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What Is Mobile Targeting for Android and iOS? Why Should You Use It?

There are over 6.92 billion smartphone users today, with over 98% using Android or iOS devices. With billions of users, many companies focus their advertising efforts on mobile users. Mobile advertising makes your ads more likely to accommodate smartphone users better. They're also more likely to be viewed frequently, as many people use their mobile phones multiple times throughout the day. But how do you accommodate the difference between iOS and Android users? This is where iOS and Android t

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How Short.io Makes Your Email Marketing More Effective

Email marketing lets you efficiently target millions of users, and it's reasonably inexpensive to do so. As long as you have a funnel where you consistently grow your following, you can use email marketing to scale your marketing efforts efficiently. However, almost everyone uses email marketing, making it difficult to stand out in an inbox where dozen, if not hundreds, of other brands are jockeying for your reader's attention. Thankfully, there's one tool you can use to make email marketing b

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How to Shorten Links With the Short.io WordPress Extension

WordPress makes website building easy and convenient. After all, the WordPress Foundation specifically built this service to help ordinary people (like you and me) to create professional-looking websites. However, like all things, you can make WordPress even better. If you want to gain more exposure, create a lasting impression, find your audience, and make your life easier, you'll want to read further. So, how can we boost your WordPress account? With short links! Here's how these simple thin

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How to Use a GoDaddy Domain for 1-Click Link Shortening

While GoDaddy is already a powerful and user-friendly domain registrar, web hosting service, and website-building platform, other tools, like Short.io, can make it even more capable. However, setting up these tools can sometimes be complicated and confusing. After all, if you're not a programmer, navigating the maze of steps and commands you need to get a tool up and running might take hours of your time. Here's why you should use Short.io to upgrade your GoDaddy websites and how you can do it

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How to Replace Refferer for Affiliate Links

Affiliate marketing might sound like an easy job, but it's anything but that. While you can make big money through commissions when you promote or endorse a product through your followers, you have to spend a lot of effort to build a massive group of people who will listen to you. And even if you already have a following, either through social media, email, or a blog, there are times that your affiliate network works against you because they don't like a particular source. So, how can you ensu

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How to Multiply the Power of Your Short Links by Integrating Zapier and Make

There is never-ending competition when it comes to convenience. Companies worldwide create new technology, whether simple and small or grand and complex, to make life easier and improve services. After all, we develop technologies to make our lives easier. The same should ring true when it comes to your URL shorteners. Whether you're making one or one thousand shortened web addresses, you shouldn't have to go through a lengthy process involving a million steps. For whatever reason you're makin

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How Geo-Targeting Opens the World to Affiliate Marketers

Affiliate marketing has proven to be a suitable primary and excellent secondary source of income for millions. Although it has just recently gained popularity, the concept—patented by William J. Tobin in 1989—has been around for decades. It's so easy to learn affiliate marketing today—just search for it on YouTube, and you'll find tons of tutorials. It has become so popular that even TikTok, one of the biggest social media apps today, has its own affiliate marketing program. With consumerism o

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What Are the Best Link Shorteners Right Now: Broad Comparison

Selecting the right shortener isn’t as easy as it seems. The internet is oversaturated with thousands of shorteners—a few are worth looking at, but the rest is risky. While different shorteners may appeal to different needs, it is always essential to choose reputable shorteners. “Why should I only stick to reputable shorteners?” You may wonder. We've already covered why you should avoid no-name link shorteners, but we'll run through three reasons below. Firstly, reputable link shorteners usual

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How Short.io Is Better Than Self-Hosted Link Shorteners

It is rare to find someone who doesn't use the internet. It is so intertwined with our daily lives. In fact, as of 2022, there are about 5 billion active internet users out of the 7.83 billion global population—well over half the human population! Perhaps this is why link shorteners have risen in popularity. With the correct link shortener, your online projects, websites, jobs, etc., will prosper. Link shorteners have tools that can boost your traffic, get you valuable information, and more. Th

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How Short Links Will Improve Your Amazon Shop Sales

With 310 million shoppers and 6.3 million sellers, Amazon is the biggest online selling platform worldwide. Millions of merchants have found success in opening their own Amazon shops and selling to their international customers. Amazon has truly changed the online shopping game. However, with a thriving online platform comes fierce competition. More people are selling products in hopes of gaining massive revenue. If you want to stand out, doing a good job won’t cut it. You’re going to need to s

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4 Reasons Why You Should Avoid No-Name Link Shorteners

Link Shorteners are lifesavers for online businesses, especially for the smaller ones. These days, no one wants to see an unbranded, lengthy URL. They not only look suspicious, but you could hardly call them professionally. People are accustomed to clicking on branded links. However, spending money on a link shortener doesn't seem essential when you're on a tight budget. So, most starting or small businesses use no-name link shorteners (the sites where you're typically bombarded with ads every

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