Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Multiply the Power of Your Short Links by Integrating Zapier and Make

There is never-ending competition when it comes to convenience. Companies worldwide create new technology, whether simple and small or grand and complex, to make life easier and improve services. After all, we develop technologies to make our lives easier. The same should ring true when it comes to your URL shorteners. Whether you're making one or one thousand shortened web addresses, you shouldn't have to go through a lengthy process involving a million steps. For whatever reason you're makin

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How Geo-Targeting Opens the World to Affiliate Marketers

Affiliate marketing has proven to be a suitable primary and excellent secondary source of income for millions. Although it has just recently gained popularity, the concept—patented by William J. Tobin in 1989—has been around for decades. It's so easy to learn affiliate marketing today—just search for it on YouTube, and you'll find tons of tutorials. It has become so popular that even TikTok, one of the biggest social media apps today, has its own affiliate marketing program. With consumerism o

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What Are the Best Link Shorteners Right Now: Broad Comparison

Selecting the right shortener isn’t as easy as it seems. The internet is oversaturated with thousands of shorteners—a few are worth looking at, but the rest is risky. While different shorteners may appeal to different needs, it is always essential to choose reputable shorteners. “Why should I only stick to reputable shorteners?” You may wonder. We've already covered why you should avoid no-name link shorteners, but we'll run through three reasons below. Firstly, reputable link shorteners usual

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How Short.io Is Better Than Self-Hosted Link Shorteners

It is rare to find someone who doesn't use the internet. It is so intertwined with our daily lives. In fact, as of 2022, there are about 5 billion active internet users out of the 7.83 billion global population—well over half the human population! Perhaps this is why link shorteners have risen in popularity. With the correct link shortener, your online projects, websites, jobs, etc., will prosper. Link shorteners have tools that can boost your traffic, get you valuable information, and more. Th

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How Short Links Will Improve Your Amazon Shop Sales

With 310 million shoppers and 6.3 million sellers, Amazon is the biggest online selling platform worldwide. Millions of merchants have found success in opening their own Amazon shops and selling to their international customers. Amazon has truly changed the online shopping game. However, with a thriving online platform comes fierce competition. More people are selling products in hopes of gaining massive revenue. If you want to stand out, doing a good job won’t cut it. You’re going to need to s

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4 Reasons Why You Should Avoid No-Name Link Shorteners

Link Shorteners are lifesavers for online businesses, especially for the smaller ones. These days, no one wants to see an unbranded, lengthy URL. They not only look suspicious, but you could hardly call them professionally. People are accustomed to clicking on branded links. However, spending money on a link shortener doesn't seem essential when you're on a tight budget. So, most starting or small businesses use no-name link shorteners (the sites where you're typically bombarded with ads every

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How to Customize Your Stripe Payment Link URL With the Link Cloaking Feature

Since the explosive rise of online businesses in the past decade, more people are seeing the benefit of selling online. During the recent pandemic, eCommerce saw unprecedented growth from 32% to 43.8%. With so much growth potential, online shops are popping up left and right, and Stripe Payment Links is a game changer. However, there are a few things to consider before going full throttle with this service. Let's check out how you can use Stripe Payment Links and improve it. What Are Stripe P

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7 Short Link Features You Need for Your Christmas Sales

It's the Christmas season. Colorful lights decorate homes, people set up Christmas trees and snowmen, and Mariah Carey's voice is active in virtually every playlist. Kids hope to make it to Santa's "nice" list, and parents are dipping into their savings to find the perfect gift. Something about Christmas makes people a little more generous, a little more extravagant with their money. Tis' indeed a season to be jolly, but it's also a season to get ready. With the year's biggest holiday in mind,

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How to Create a Branded Link-in-Bio for Your Instagram and Other Social Media Accounts

Being an influencer is a dream for many. Traveling the world and taking breathtaking and aesthetic photos, gaining revenue from posting about your life and hobbies, and even the ego boost of knowing thousands (if not millions) are curious enough to follow you—these are all major reasons people vie for online fame. However dreamy the life of an influencer looks, beneath all those filters and hashtags is hard work. Constantly churning out content, dealing with online negativity and trolls, and ha

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4 Reasons Why Links to Your Time-Limited Marketing Campaigns Should Expire

Time-limited campaigns come in many forms and shapes. It could be a Black Friday special or a special Golden Anniversary. With temporary campaigns comes a lot of work. Some websites redesign their main page, while some e-launch sales and limited offers. All the work and time can be costly, but big brands know it's worth it. However, when you're a small brand with a tight budget, investing in keeping your site updated can cost you both time and money. Fortunately, there is a way to ensure only

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3 Reasons Campaign Tracking Is a Must for Black Friday

The biggest sale of the year is coming up. Are you ready? Businesses, both small and large, have sales all the time. However, Black Friday is coming, and a crowd of anticipating customers (some of them rabidly so) is ready to get the best deals and sales. While this is wonderful for large and established businesses, can your online brand take the heat? Yes, it can, especially when it has a backup. With short links and careful planning, worrying about the flurry of sales on a Black Friday is a

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How to Track Your Facebook Ads Campaign Effectively With Short Links

Facebook is currently the top social media site worldwide. With over 2.91 billion monthly active users, you could reach over 37% of the world's population on that social media platform. These statistics make Facebook one of the biggest marketing giants ever to exist. On average, Facebook ads have a 9% to 10% conversion rate. That's why it's no surprise that over 140 million businesses use Facebook to advertise. While Facebook's advertising system is highly nuanced, there is one thing that can

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