If you stay around digital marketers long enough, then you must have heard that SEO (search engine optimization) has changed a lot from what it was. This is true! SEO is constantly evolving, and there are several strategies that marketers focus on at different times. Gone are the days when digital marketers focused on keywords to get their website to rank high. This can no longer be your SEO strategy in 2021.
Many businesses now understand basic SEO concepts and how important they are. It has become essential to develop a robust SEO strategy to give your business more visibility online. It is no longer enough to create content aiming for keywords that customers are going to search for. This is the wrong content marketing strategy to use in 2021.
In this article, we will be discussing SEO strategy and how to create a plan to achieve your marketing goals.
What’s an SEO strategy?
Your SEO strategy or approach involves creating and organizing your website content to increase the possibility of appearing and ranking high on search engine result pages. Essentially, it refers to the steps or processes you use to maximize the likelihood of gaining organic traffic from the search engines.
It's crucial to have an SEO strategy to ensure that you remain on track when creating your website content. Rather than simply making whatever you think your audience may want, a good SEO strategy will help you create the kind of content that your audience needs and will search for.
Your SEO strategy is a crucial piece of your content marketing as it ensures that your content is at the right places, such as SERPs, and visible to the audience that needs it. For example, suppose you don’t organize your content correctly but leave it scattered. In that case, it will be harder for search engine bots to index your website, identify your authority area, and rank your website pages.
Tips for Creating SEO Content Strategies'
There are several ways to create an SEO strategy, and it is impossible to discuss all of them in this article. However, here are a few of the tips that will come in handy for you:
1. Create a topic list
Keywords are essential for SEO. However, they are not the first thing you need to achieve organic growth anymore. What you should do instead is create a list of topics that you would base your content on. SEO tools such as Google's Keyword Tool, SEMRush, Ahrefs, etc., that you can use to research and compile several words associated with your service or product. Check out their search volumes and create variations that are sensible for your business. This will help you to associate these topics with other short-tail keywords. However, you won't be dedicating a blog post to each keyword.
2. Build webpages for your topics
It's challenging for a page to rank based on several keywords. You need to use your pillar topic to create new posts or web pages to give a higher overview of these topics with the help of long-tail keywords. These pages may be a table of content to describe the main issues. It will also brief the readers about the subtopic, which the other posts will elaborate on.
Ensure that the volume of topics you are using to create pillar pages has been in line with your business need, such as the number of offerings and products you have. With this, it will be easier for customers and prospects to find your business in search engine results pages irrespective of their search words.
3. Create a blog
One of the best ways to make yourself visible on search engines is to have a blog. This allows you to engage your users and also rank for specific keywords. All your blog posts are new web pages and offer you the opportunity for people to find you on result pages. So, you must create a blog if you don’t already have one.
However, in writing your blog posts, there are certain things that you must note:
• Don't add long-tail keywords up to five times on one page. It is not only irrelevant. It could be a red flag for Google and other search engines that you are trying to gain ranks through keyword stuffing. This will lead to punishment.
• Always add links to your pillar page. This may be in the form of tags within your CMS or as anchor texts in the article.
• After publishing a blog post, link it up with the pillar page supporting the subtopic. When you connect both clusters with the pillar, then you are giving Google a sign of the relation between the overarching topic and long-tail keywords you are ranking for.
4. Have a link-building plan
Link-building is an essential part of your off-page SEO. What you do in link building is to attract inbound links to your site from other internet sources. The higher the authority of the site you are linking, the higher the impact it has on your ranking.
You may need a URL shortener to get more significant results and grow your brand. This helps you to inspire trust with your audience and boost your online influence. In addition, URL shorteners like Short.io allows managing rules for redirect what helps to improve SEO.
SEO is crucial to give businesses the visibility they want, and it is essential to have a working SEO strategy. SEO has evolved from what it used to be many years ago when digital marketers had to focus on the use of keywords to rank on search engines, and it will only get better. Therefore, it is important that you understand the SEO world and how you can create a working strategy. This article discusses some of the tips that you can use to create an SEO strategy that works in 2021.
Sherri Carrier is a professional writer at dissertation help services and a member of several writing clubs in New York. She has been writing her poems since she was a child. The young author gets inspiration from her favorite writers and people whom she loves.
What did you learn?
- Short.io for SEO;
- Do short links harm SEO;
- how to improve SEO
- what is seo