Wrapping up: Q2 2025
Q2 2025 shipped 7 major features: conversion tracking, end-to-end encryption, improved Teams UI, robots.txt control, 2x speed boost, MCP support, and mobile SDKs.
Cut Short
Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.
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New! Browser, iOS, Android SDKs
SDKs for Browser, iOS, and Android let developers integrate Short.io's API while keeping API keys secure.
New! Short.io now loads 2x faster
Short.io dashboard pages now load twice as fast, building on previous speed improvements.
New! MCP support
Connect Short.io to ChatGPT, Claude, VS Code, and other MCP-enabled tools to create and manage links through AI assistants.
New! Robots.txt granular permissions
Control exactly which crawlers can index your domain — allow Google, block AI scrapers, or mix rules per domain.
New! Improved Teams UI
Teams now supports shared Geo and Campaign templates across the whole team, alongside a redesigned UI.
Firebase is deprecating dynamic links: what’s next?
Google is shutting down Firebase Dynamic Links; We're providing a migration path with SDKs and persistent, future-proof alternatives.
Why we haven’t increased our prices in over a decade
For 10+ years, Short.io has kept prices flat by staying independent, growing its user base, and leaning on open-source to offset costs.
Short.io is Zapier’s best free URL shortener for 2025
Zapier ranked Short.io as the best free URL shortener for 2025, recognizing its focus on custom domains and security.
New! End-to-end encryption
One-click encrypted links that only the recipient can decrypt; the data never reaches Short.io's servers.
New! Conversion tracking
Track what happens after a click — signups, purchases, form submissions — to measure which links actually drive business results.
Why we use our own software – Rocketadmin!
Learn the ins and outs of how we use Rocketadmin – and why you might want to as well