Updates
New! APAC servers in South Korea
New Seoul servers reduce APAC latency to 5ms for cached links; IP 207.174.61.1 auto-routes users to the nearest edge location.
Cut Short
Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.
More stories
Updates
New! A safer, more efficient Google-certified domain
Transparentlink.co is a new Google-certified domain for transparent short links, replacing v.short.gy to fix issues with Google Ads flagging shared domains.
Updates
New! Deep links
Edit universal link association files directly in Short.io instead of managing them separately on your domain.
Updates
New! Restrict destinations
Create an allowlist of domains your short links can point to, preventing unauthorized redirects through your domain.
Updates
New! Hotkeys & shortcuts
Single-key shortcuts speed up navigation and common tasks in the Short.io dashboard.
Updates
New! Bulk editing
Select multiple links and bulk edit fields with find-and-replace logic; supports up to 150 links per batch.
Updates
New! Columns customization
Hide link table columns you don't need to focus on the metrics that matter for your workflow.
Resources
Post-mortem on Oct 20th AWS incident
Yesterday our hosting provider, AWS, experienced a long-running incident. It affected thousands of businesses worldwide (including ours). Incidents happen regularly, and we should be prepared for them. Below I explain why this one led to downtime for us. We received the first alerts from our monitoring at 07:18 UTC. It quickly looked like an infrastructure-provider issue, so we checked the AWS Status Page and saw reports of a widespread outage in the us-east-1 region. Within minutes, AWS identi
Updates
Introducing Shortio.cn, our new short link platform for Mainland China
Shortio.cn brings fully licensed, China-based link shortening with data sovereignty and 20ms redirects for mainland users.
Updates
New! PayPal support
PayPal is now a payment option alongside Stripe, expanding checkout flexibility for all plan types.
Guides
AI slug generation: the next step in ensuring privacy
AI slug generation now stays on Short.io's servers instead of passing through third parties, improving privacy while enabling the feature by default.
Company
Wrapping up: Q2 2025
Q2 2025 shipped 7 major features: conversion tracking, end-to-end encryption, improved Teams UI, robots.txt control, 2x speed boost, MCP support, and mobile SDKs.