Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Updates

New! Restrict destinations

Create an allowlist of domains your short links can point to, preventing unauthorized redirects through your domain.

Emanuil S.

Updates

New! Bulk editing

Select multiple links and bulk edit fields with find-and-replace logic; supports up to 150 links per batch.

Emanuil S.

Resources

Post-mortem on Oct 20th AWS incident

Yesterday our hosting provider, AWS, experienced a long-running incident. It affected thousands of businesses worldwide (including ours). Incidents happen regularly, and we should be prepared for them. Below I explain why this one led to downtime for us. We received the first alerts from our monitoring at 07:18 UTC. It quickly looked like an infrastructure-provider issue, so we checked the AWS Status Page and saw reports of a widespread outage in the us-east-1 region. Within minutes, AWS identi

Andrii

Updates

New! PayPal support

PayPal is now a payment option alongside Stripe, expanding checkout flexibility for all plan types.

Emanuil S.

Company

Wrapping up: Q2 2025

Q2 2025 shipped 7 major features: conversion tracking, end-to-end encryption, improved Teams UI, robots.txt control, 2x speed boost, MCP support, and mobile SDKs.

Emanuil S.

Updates

New! MCP support

Connect Short.io to ChatGPT, Claude, VS Code, and other MCP-enabled tools to create and manage links through AI assistants.

Emanuil S.